Prepaid Cards Middle East 2012

With 85% of transactions in the Middle East being dominated by cash, the opportunity for prepaid growth is enormous. Banks, government, retailers and MNOs are beginning to invest in prepaid applications to equip the unbanked with financial services and provide the banked with greater efficiency, security and choice.

Prepaid World Middle East will uncover the strategies, technologies and partnerships needed to drive prepaid innovation forward. It is your perfect platform to learn from the region’s leading banks, retailers and government on how to identify profitable consumer segments, secure consumer buy in and build category infrastructure to maximize prepaid value.