Innovative e-Marketing 2012

Reinforce your online presence and boost your brand and marketing activities through social media communities and effective email campaigns to reach your target audience, guarantee customer satisfaction, and maximise ROI for an increased bottom line

Innovative E-Marketing 2012 will take place for the second year running in Barcelona, bringing together senior level professionals from the world of digital marketing, social media & interactive Marketing.

Over the two day conference, leading experts will address many of the issues facing the industry, as well as looking to the future to discuss the most important trends and developments.

Key Topics include:
• Turning Social Media to your advantage by maximising your online presence.
• Monitoring your email campaigns to understand which sections are more successful
• Editing website content to include vital keywords to improve SEO and reach more of
your target group
• Reaching your customers at the right time to increase the likelihood of engagement
• Enhancing process and decision-making to enable fast reactions to market changes
• Ensuring that your KPIs are aligned with your organisation’s goals and objectives
• Selecting the best team of creative and marketing-minded people to produce
top-notch content
• Maximising your use of social media in a global B2B environment

The event will feature a variety of sessions designed to maximise social interaction and knowledge exchange, including brainstorming sessions, talking circles, panel debates and keynote case studies. There will also be plenty of time to discuss the content with your peers during our networking breaks.