UFI Open Asia Seminar 2011

Our speakers will address both the core elements as well as the changing, newer criteria which are increasingly important to your success. Approaches that have succeeded in the past now need to be revisited and improved in order to remain competitive and relevant. We have gathered together innovative thinkers from within our industry as well as experts in areas that have new relevance to exhibitions in Asia to initiate a discussion about how we can build on our past successes for an even more successful future.

The ingredients that go into making a successful exhibition are changing. The core ingredients remain unchanged: identifying an industry, addressing a specific theme, selecting a venue, targeting the right visitors and exhibitors, and partnering with the best stand contractors and suppliers. All of these are still essential, but new elements are rapidly rising to the fore: the role of social media, sustainable development policies and technologies deployed on the floor of the venue to name a few.