BRIGHT - Skateboarding Tradeshow 2011

The Bright tradeshow has established itself to a constant venue for streetwear, sneaker, fashion and boardsport in Europe. Driving force and link between the different elements is skateboarding, whose influences shaped decisively the image and authentic character of the different segments.
For a wide variety of brands Bright offers a product-related chance for presentation, its unique concept guarantees a maximum of image and identity. The individual location as well as the product-orientated framework, consisting of an innovative contest/artist program, support the characteristically atmosphere of the off-show. Skateboard culture and the relating side-events (artist shows & nightlife) are important features of the tradeshow; still the commercial aspect takes a primary position. With its concept the Bright tradeshow offers a very positive and comfortable atmosphere without neglecting the function as an interface between distribution and retail.