PMRG Healthcare Marketing Researchers CONNECT 2017

The 2017 conference theme is X Marks the Spot: Mastering Integrated Insights and will feature discussion on how researchers find that elusive X that marks the spot when developing insights for their brand. PMRG will offer CONNECT attendees an opportunity to discuss systemic, strategic issues affecting our industry, while also providing thought-provoking examples to help navigate their market support needs back at the office. Attendees will participate in peer-reviewed, fully-vetted sessions including keynotes, smaller group sessions and client-led round table discussions. Where appropriate, cross-sector examples will be used to illuminate ways in which other industries have met challenges similar to those confronting the healthcare industry. Our agenda will include tracks appropriate for leaders, experienced insights professionals, young professionals and students