Strategic Marketing of Consumer and Technology Products International Conference 2010
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December 10 - 11, 2010
Chandigarh , India
University Business School (UBS), Panjab University Regional Centre, Ludhiana announces an International Conference on Strategic Marketing of Consumer and Technology Products.
We are living in an era of globalization with a highly competitive technology driven business environment. There is a need to continuously examine and understand trends in behavior of consumers of different products. The psychology, motivation and decision strategies of consumers have to be understood not only in the context of changing consumer needs and references but also in the context of continuously evolving public policy as a result of increasing emphasis on ecology, environment and health consciousness. Being more creative and innovation driven is perhaps as important today as cost leadership and product differentiation for business organizations to attain sustainable competitive advantage.
The present International Conference at UBS, Panjab University Regional Centre, Ludhiana would endeavor to capture the dynamics of ever-changing business environment and relevant issues in strategic marketing of consumer and technology products.
We are living in an era of globalization with a highly competitive technology driven business environment. There is a need to continuously examine and understand trends in behavior of consumers of different products. The psychology, motivation and decision strategies of consumers have to be understood not only in the context of changing consumer needs and references but also in the context of continuously evolving public policy as a result of increasing emphasis on ecology, environment and health consciousness. Being more creative and innovation driven is perhaps as important today as cost leadership and product differentiation for business organizations to attain sustainable competitive advantage.
The present International Conference at UBS, Panjab University Regional Centre, Ludhiana would endeavor to capture the dynamics of ever-changing business environment and relevant issues in strategic marketing of consumer and technology products.
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Strategic Marketing of Consumer and Technology Products International Conference December 10 - 11, 2010
