Mode Shanghai 2011

MODE SHANGHAI is the leading international fashion trade show in Shanghai and will be highlighted main event of the Shanghai International Fashion Culture Festival which is organized by the Shanghai Municipal Government.

MODE SHANGHAI is designed to cater to the needs of global department stores looking to enter the Asian fashion retail business, and to be an optimized business platform for retailers and fashion brands. It will connect global fashion brands to the retailers from not only China but also the whole of Asia. MODE SHANGHAI is more than a trade show, a gateway of tremendous market for fashion brands and designers, as future’s axe of global fashion business.

MODE SHANGHAI is also a label and will continue to maintain its leading position as one of the premier fashion events. That means being in advance of its epoch, uncovering new markets such as green fashion, and exhibiting new international talents. 3 days of fashion & business trends for discovering, buying, creating, enriching, meeting, exchanging, rebounding, capturing, inventing… for a fashion that’s full of life.