Anteprima Novello - Wine Exhibition 2009

This event ensuring exposure and visibility for a sector that in Italy boasts 303 companies producing million bottles and generating turnover of million Euro. Workshops, round tables and meetings involving operators in the wine trade, catering, sommeliers and opinion leaders. The Novello Exhibition offers another occasion - outside Vinitaly itself - to provide services to companies and also to promote communication with consumers covering an important product for the Italian wine-making sector. While large-scale distribution is currently the preferential sales channel, the variety of the offering means that Novello wine can even be promoted through catering channels and wine stores - a special focus areas: a challenge highlighting the quality and the added value features of this product, such as lightness and agreeableness.