Lead Your Customer-Obsessed Technology Agenda 2015

To win in the age of the customer, technology leaders must focus on fostering a culture of collaboration between your technology team and the rest of the organization and embracing key technologies that power the customer-obsessed enterprise — what Forrester calls the "business technology (BT) agenda."

This Forum will focus on real-world strategies to enact the BT agenda at your organization.

We will focus on four specific categories of technology: customer life-cycle solutions, interaction platforms, digital delivery and aggregation, and infrastructure and content. Our agenda will deliver outcome-oriented analysis and advice, driven by Forrester's best analysts and from technology leaders from key industries. You will leave this Forum knowing how to:

- Create a shared definition and view of customer obsession.
- Align strategic priorities so that technology innovation is focused on customers.
- Prioritize your business technology to-do list to deliver relevant and consistent experiences to customers.
- Drive the organizational and cultural changes required within your technology team to deliver on customer obsession.

Quotes From 2014 Attendees
"I liked being in a large group of people who were forward thinking people interested in moving their organizations into the Age Of the Customer and better understanding the impact of digital."
"I very much liked the focus on mobility and customer experience. Very relevant!"
"Contained a great deal of surprising and contextual information relevant to my current projects."

Who Should Attend?
Technology management leaders including:
- Application development and delivery professionals.
- CIOs.
- Enterprise architecture professionals.
- Infrastructure and operations professionals.
- Security and risk professionals.
- Sourcing and vendor management professionals.