Branding for Success 2013

In a world where brands rule, products are no longer bundles of functional characteristics but rather a means to provide and enhance customer experiences. Thanks to the internet and wireless technologies, information is so abundant that consumers are overloaded. They have more information than they can digest, use, need or even want. Product proliferation creates so many choices that it diminishes our ability to differentiate or choose what we truly value, brand help us choose.

They are invaluable tools that help us break through clutter to make choices based on our experience of and satisfaction with products or services. A brand is a small word considering the big part they play in our lives. Brands are about our feelings; trust, pride, joy, excitement, security, love and even lust and greed.

This two day program, created for business owners and marketers will introduce you to the key elements of branding, enabling you to harness the power, and avoid the pitfalls. The program is designed to attendees with highly effective tools that will give you a head start in creating powerful brands.

Using a combination of instruction, discussion and engaging creative exercises, the workshop will walk participants through the essentials of building a brand.

The agenda includes:
An introduction to brands and branding
The fundamentals of branding
Overview of the branding process
Hands of brand building exercise
Vision, values and brand promise
Creative brain storm sessions